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CASE

Blockboard

A neighborhood app for reporting potholes and watching out for your block that got bought by Klout, a company built to score social-media influence, and functionally ended as a civic tool the day the acquisition closed.

About 1 year (2011-2012)·Acquired / absorbed·Medium confidence

The bet

Blockboard bet that neighbors would use a dedicated app to do what they already did informally over the fence or in a building's group text: report a pothole or graffiti straight to the city, warn each other about a break-in through a built-in "Blockwatch," post a lost dog or a found set of keys. It was founded by Dave Baggeroer, Stephen Hood and Josh Whiting, the latter an engineer with a background at Craigslist and Delicious, giving the team real experience building products for exactly this kind of unglamorous, high-utility local exchange.

Peak

The product reached the point of being an acquisition target within roughly its first year, a sign it had built something real enough to be worth buying, even if the buyer's interest turned out to be about something other than the neighborhood use case itself. Klout, at the time a prominent and well-funded company built around scoring individual social-media influence, acquired Blockboard in February 2012.

What worked

The feature set solved a genuinely recognizable, narrow problem well: routing a specific complaint to the specific city department that handles it, and giving a block-sized group of neighbors a lightweight, low-stakes way to flag things to each other. That is a smaller, more concrete promise than most civic-network platforms make, and a more honest one.

What failed — the mechanism

A hyperlocal app is only useful once a meaningful share of a single block or neighborhood is actually using it, a dense, geographically narrow cold-start problem that is harder than most product cold-starts because total user count cannot substitute for local density. Blockboard's acquisition by Klout, a company with no evident interest in municipal reporting or neighborhood alerts, reads less like a strategic continuation of the civic product and more like an acquihire, the team and technology absorbed into a different business entirely. Whatever Blockboard might have become as an independent neighborhood tool ended, functionally, the day that deal closed.

What Agora takes from it

Blockboard is a caution about what an acquisition actually preserves. Being bought is not the same as surviving, and a team's technology moving to a new owner with a different business is closer to a shutdown than a continuation, however it gets reported at the time. Agora's structure as a PBC with participation that stays free is aimed at removing exactly this exit path as the default outcome: there is no acquirer whose different priorities can quietly end the civic product the moment the deal is signed.

Common questions

What was Blockboard?
A neighborhood app for reporting potholes and watching out for your block that got bought by Klout, a company built to score social-media influence, and functionally ended as a civic tool the day the acquisition closed.
What happened to Blockboard after it was acquired?
Blockboard is recorded here as acquired / absorbed. We file it under the pattern we call The business-model void, which names the recurring way this kind of platform comes apart.
When did Blockboard operate?
About 1 year (2011-2012).
SOURCES
  1. Klout Acquires Local And Mobile Neighborhood App Blockboard — TechCrunchprimary · 2012-02-07
  2. Blockboard — Crunchbase Company Profilesecondary
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